Around this time every year, certain brands switch up their promotional approach to appeal to their Halloween crazed audiences. Some brands choose to use this holiday as a branding tactic, to generate buzz about their products. You may have noticed that the shelves of a grocery store may look slightly more spooky than usual, as many brands put out limited edition Halloween packaging. This is a great opportunity to stand out on shelves from other products, as well as from themselves. Just like people of all ages enjoy taking on a new costume or persona for just one day out of the year, brands can do something similar. They get to dress up their products with some fun packaging for a short time. The brand gets to take on a new identity, draw some attention, and then can return to its regular packaging.
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