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SURVIVING IN A BRAND-NEW WORLD: IF YOU HAVE TO, YOU CAN

The COVID-19 pandemic has profoundly affected how businesses operate. The trial-by-virus spurred many operations to develop creative solutions to meet major economic shifts. For some, it is an out-of-the box solution. Other companies are successfully utilizing tools already at their fingertips.

Here is a snapshot of manufacturers who have successfully jumped out of the box and found ways to stay on top during this unpredictable time.

Solutions from Manufacturers like You:

Here is a snapshot of manufacturers who have successfully jumped out of the box and found ways to stay on top during this unpredictable time.

  • Repurposing Products for PPE:
    It inhibits the growth of bacterial AND fungal microbes including;
    • Custom Comfort Medtek, a custom medical furniture manufacturer, retooled one of its production lines used to make furniture to accommodate plastic for FDA-registered face shields. The company also added third-party FDA-registered face masks to its catalog for healthcare clientele.
    • Waterlust, an eco-responsible apparel maker, began offering cloth face masks.
  • Successfully Shifting Distribution Channels:
    • Demand at Arthur’s Catering in Orlando FL came to a standstill immediately following local and state stay-at-home orders. Known for its signature flaming donuts, the company began offering pre-portioned in-home kits to keep the flame alive. Supported by an instructional video posted to the website, the brand grew a life of its own. Check out their video of flaming donuts!
    • Growers like The Chef's Garden lost as much as 50% of their sales when stay-at-home orders went into place. The company turned its attention to the consumer market and ramped up home-delivery efforts and related sales avenues.
  • Rebranding Products and Services to Meet New Demands:
    • Running Room Canada, Inc. hosts online running events (via individual runners’ smartphones) and offers fitting services such as gait analysis through video apps such as Facetime and Zoom.
    • Clothing retailer Betabrand rebranded its dress pants for women as “work from home” pants.

Tools and Tips for Quarantine and Beyond

Transitioning your markets and distribution can be tricky, especially when you consider the new packaging, infrastructure, logistics and marketing strategies you might need. Fortunately, partners such as Great American Packaging are available to help.

Package Redesign

  • Products delivered directly to the consumer require branded, decorated packaging. High-quality printing and the right bag design play a crucial role in product presentation.

eCommerce Branding

  • Recreate the in-store experience through branded ecommerce efforts such as full-color poly mailers. Consumers attest that opening a branded package is part of the brand experience. Everything from stickers to tissue paper, brand details, and color of a package play into the customer’s overall encounter with your company.

Marketing and Digital Media

Think outside the silo. If your distribution channel is slowing, find another channel, such as:

  • A way to rebrand your product or target market
  • Free local delivery
  • Digital advertising through Facebook, Instagram or Google ads
  • Partnerships with online influencers
  • One-on-one shopping through a video chat platform

Infrastructure and Logistics:

You don’t have to reinvent the wheel. Find a partner with capabilities to fill the gap.

  • Cheetah was initially designed as an app to support restaurants with wholesale delivery. The company successfully repackaged its service, offering individual sales to consumers with orders delivered to several pick-up points throughout the San Francisco Bay area.

Business Solutions Through GAP

Great American Packaging is always ready to assist with any package extruding, flexographic printing, converting (bag making) and consulting needs, no matter what the business climate.

For more information, contact us through our website or call us today at 877-289-2247 (BUY-BAGS).