We all know of the crazy shopping weekend that occurs after Thanksgiving. Black Friday, followed shortly by Cyber Monday are two of the busiest shopping days of the entire year. In between those two, however, is a day that may not be quite as well known, but is growing in awareness. Small Business Saturday, which was held on November 30th this year, is a day dedicated to drawing attention to locally-owned businesses. On this day every year, small business store owners slash prices as a means to bring in customers. Shoppers are strongly encouraged to stop by the local, independent businesses within their communities. This year was reported to be a great success for mom and pop shops all over.
According to the Small Business Saturday Consumer Insights Survey, awareness of this day has gone up 71% in the past year. Businesses recorded a total sale of $5.7 billion this year, which was an increase from the previous year. People all over seem to understand the importance of supporting the local businesses within their communities. Even President Obama was spotted shopping in a small bookstore in Washington D.C. Supporting these types of businesses is important for strengthening communities, recycling revenue back into the economy, and creating more and more jobs. These businesses also capture the essence of the American dream, by promoting entrepreneurship and innovation.
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