Yesterday I walked into a local Albertsons, looking for products sold by our customers. Little Brothers Bakery just recently started printing their bags with us, and I wanted to compare our bag to the ones that they had previously been using.
I asked the nearest employee if she knew where I could find bread from “Little Brothers Bakery.” The employee stopped what she was doing, looked at me like I had just asked her for a rock from Mars and said, “No, I don’t think we carry Little Brother’s Bakery.”
Disappointed, I turned to walk out. Then I stopped in my tracks. I was looking directly at the bag I had been searching for. It was the bag for Little Brother’s French Dinner Rolls, right there in plain sight. Excitedly, I bent down to pick up the bag. It was suddenly very obvious why the employee had no idea that the store actually carried this brand. The design was great, the rolls looked particularly delicious, but the ink on the bag was not doing justice for the poor rolls inside. Without the closest scrutiny, you could barely see the brand name.
The team over at Little Brother’s had recognized the opportunity for better and more consistent printing on their bags. That’s why they chose Great American Packaging as a packaging partner.
Above you see the two bags next to each other. Our bag is on the left. You can clearly see how beneficial a good printer can be for your branding. The Little Brothers Bakery name almost jumps off of the bag. Not only that, but the clear, crisp contrast of the blue and gold makes the entire package more appealing.
It’s very easy to spend your energy focused on your product, and rightfully so. However, it is crucial that equally as much time is focused on the packaging. After all, the packaging is the first thing your customers will see, and your number one branding opportunity.
We are looking forward to hearing the excellent results Little Brothers will have with their new packaging, and we are thrilled to be a partner in their successes.
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