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When It Comes To Food Packaging Solutions, Design Is Just The Beginning

We know food manufacturers have a lot to think about to get products to their customers. Finding the right packaging solution is a critical piece of that effort. The first step is exploring and understanding your packaging options. There are four main topics to consider when designing packaging for your products.

1. FORM AND FUNCTION

Custom packaging helps address unique challenges and complexities of food products. The right type of films and poly bags can provide the structure and protection needed to avoid damage during transportation and varying temperatures. The key is understanding the interaction of the food, it’s environment and the packaging process. A wide variety of materials are available to help protect your product and provide benefits such as:

  • Product freshness
  • Food preservation and improved shelf-life
  • Freezer resistance
  • Strong seals for extra reliability

2. SAFETY IS A TOP PRIORITY

Getting food safely to consumers is arguably packaging’s primary driver. Food safety is not a recent trend but has been accelerated by the pandemic. Concerns about contamination have raised consumer awareness about biosafety issues, particularly in packaging foods and ingredients.

  • Anti-microbial film is designed to improve consumer safety from pathogenic microorganisms, reduce the risk of food contamination, enhance product freshness, eliminate odors and control stains.
  • FDA- and USDA-approved materials can help ensure your products stay clean and safe.
  • Food safety certification from a credible third-party testing partner is critical to protect products, manufacturer reputations and consumer safety.

3. PRODUCTS THAT WILL JUMP OFF THE SHELF

When it comes to food packaging, influencing the consumer at the point of purchase is just the beginning.

  • The packaging design needs to jump off the shelf by communicating brand messages, product information including ingredients and nutritional value, as well as use or disposal guidelines.
  • Advanced printing capabilities can help your printed package meet all those objectives.
  • High print resolution for sharper images and vibrant colors will best represent your brand and bring it to life for your target audience.

4. GREAT FOR YOUR BRAND, GREAT FOR THE PLANET

Consumers have shared their desire for more sustainable products that can benefit the environment. Sustainability also means reducing greenhouse gases generated during transport by supporting local businesses.

  • Use of sustainable packaging for food is becoming increasingly popular.
  • According to a recent study, 60%-70% of consumers are willing to pay more for products with sustainable packaging*.
  • Compostable films break down into non-toxic organic compounds in about 6 months.
  • Great American Packaging recently introduced several new bags and films under our eco-friendly and compostable line of products.
  • GAP materials are also proudly made in the USA.

*McKinsey & Company “Sustainability in packaging: Inside the minds of US consumers

CUSTOM PACKAGING SOLUTIONS

Making the right choices about food packaging can seem overwhelming, but Great American Packaging is here to help. GAP understands your needs are unique and can partner with you on your custom food packaging project.

Contact us or call us at 877-289-2247 (BUY-BAGS) to talk to one of our consultants today.