Breaking Down SB 343 Truth in Labeling Law
2025/09/18 5:57 pm
SB 343 Truth in Labeling Law – Action may be required | as of August 2025
WHAT IS SB 343:
SB 343 is a California bill regulating and/or prohibiting the use of any symbol or reference to the recyclability of packaging materials including flexible films.
IMPORTANT: The #4 LDPE chasing arrows symbol on the eye spot is specifically noted in the bill and must be revised before October 4, 2026.
IS LDPE CLASSIFIED AS A RECYCLABLE MATERIAL? – YES
Yes. LDPE can be recycled given the appropriate means to collect and facility to process the material.
DOES CALIFORNIA RECOGNIZE LDPE AS RECYCLEABLE – NO
While the film itself can be recycled, it must meet ALL three requirements per SB 343 to be considered “Recyclable” in California.
- Meets qualifications set forth by the Association of Plastic Recycling Design Guide to be considered an “APR Recognized Solution”.
- YES. Most plain (unprinted) LDPE is an APR Recognized Solution*.
- Be accepted for collection by jurisdiction recycling programs collectively serving at least 60% of the California population.
- NO. At this time LDPE recycling collection is significantly below 60%
- Be sorted into defined streams by large volume transfer/processing facilities; collectively serve at least 60% of statewide recycling programs and send them to a reclaimer and reclaim them consistent with Basel Convention.
- NO. At this time LDPE recycling collection is significantly below 60%
DO I NEED TO TAKE ACTION? – MAYBE
Check to make sure all LDPE #4 symbols in all of your artwork for products sold in CA do not have chasing arrows.
- If the #4 LDPE symbols (including those in eyespots) do contain arrows, you must update the LDPE #4 symbol on your artwork to the new logo with no arrows.
- Any statements in your artwork indicating recyclability must be removed.
- Any statements directing consumers to recycle products or packaging unless certain criteria are met must be removed.
Deadlines:
- Submit plate/artwork changes to Great American Packaging prior to September 4, 2026
- Effective for products manufactured after October 4, 2026
Contact us today so we can assist in updating your artwork in the most efficient way possible.
*Refer to the APR Design Guide for iterations of LDPE Films and bags including components, inks, etc.
** The information provided in this communication is for informational purposes only and does not constitute legal advice. Great American Packaging, LLC is not a law firm and does not provide legal advice or recommendations. This guidance is not a substitute for professional legal advice. Readers should consult their attorney before acting on any information contained in this document. Great American Packaging, LLC expressly disclaims all liability for actions taken or not taken based on the contents of this document.
