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How to use Poly Mailers as Part of a Brand Loyalty Strategy

Building brand loyalty is a challenge in today’s increasingly competitive e-commerce environment. The delivery and packaging of a product has, therefore, become integral to the product experience and the retailer’s marketing efforts.

Poly bags are particularly efficient for building and extending customer loyalty. Great American Packaging is making this new marketing tool available to a wider variety of e-commerce retailers. Here’s how:

  • Brand identity
    • Poly mailers can be printed with attractive, colorful designs that establish brand identity and customer loyalty.
    • Targeted messaging – including special offers, VIP events, collection previews and other information – can be printed directly on the bags, enhancing repurchase rates.
    • Poly mailers are ideal for a wide range of products, including T-shirts, sweaters, pharmaceuticals, small electronics and jewelry.
  • Printing Capability
    • Great American Packaging’s EVO XD 8-color press can print in vivid color in a single pass.
    • Adhesive tape, resealable and tamper-evident options are available.
    • We also offer USPS-approved recyclable films with economical monolayer and premium multilayer options.
    • Poly mailers are available in a variety of standard and custom sizes up to 50 inches wide.
    • We can also provide perforation, venting holes and slitting capabilities – all with a turnaround time of only four to five weeks from the time artwork is approved.
  • Care for the Planet
    • Our poly mailers are 100% recyclable and a lightweight alternative to corrugated boxes.
    • Lighter packaging has a smaller carbon footprint than bulk freight, which also means lower transportation costs for retailers and shippers.

How Great American Packaging Can Help

To discover how you can make poly mailers part of your brand loyalty strategy, speak to one of our experts at Great American Packaging. We can walk you through the process and answer any of your questions about the connections between packaging, marketing and customer retention.